What’s Happening at Hopkins?
Lexus 2013 ES 350 and 300h Media Introduction
Situation: In the 2013 model year for Lexus, there was need for a re-launch of the brand. The earthquake and tsunami that struck Japan in 2011 was especially challenging for Lexus as the majority of its vehicle manufacturing is located in Japan. The brand was down 50,000 vehicles in the 2012 model year due to the manufacturing disruption. Action: With several new key models launched in late 2011 and 2012, Lexus was able to showcase brand new products and a fresh...
Duck, Duck, Goose: Finding Web Development Company That is Right for You
Hopkins PR was in desperate needs for a new website. The previous website had a very dated look and feel, lacked visual and contextual appeal and wasn't a good representation of how we wanted people to see our company as a brand. As...
Community Waste Disposal
Introduction of Compressed Natural Gas Trucks SITUATION: Community Waste Disposal, the largest privately-held waste management company in North Texas was adding five compressed natural gas (CNG) trucks to its fleet. These trucks were the first in an eventual fleet conversion from...
Technology Management Companies: Rebooting in the 21st Century
We used to have a saying in our office, “Did you try rebooting it?” and nine times out of 10, it would work. Unfortunately and fortunately, computers and technology have come a long way. Since Clyde Hopkins, our technology guru and...
The Process of Creating Ideas
In one of my college classes, I read a little book titled A Technique for Producing Ideas, by James Webb Young. The instruction from the book, first published in 1960, has served me throughout my career. It describes the process of developing creative ideas, the methods by which ideas are produced and how to grasp the principles at the source of ideas. While the process is simple, it is hard intellectual work. The method is based on two principles. First, an...
