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Brand Mascots: Workin’ Hard for the Money

Brand Mascots: Workin’ Hard for the Money

From Flo the Progressive Girl, to the Geico Gecko and the Energizer Bunny, brand mascots are as strong as ever.  For decades, products like Kellogg’s Frosted Flakes have used figures like Tony the Tiger to communicate brand attributes. “They’re grrrrrr-eat,” Tony roars with a broad smile. Today’s savvy brands are harnessing the power of an icon and pushing it to digital media. Flo has her own Facebook page, where the 5.4 million who Like her are treated to “flospirations.” The Geico...

SMU Cox School recognizes Ed Dawson  with 50th excellence award for ‘Deals 301’ seminar

SMU Cox School recognizes Ed Dawson with 50th excellence award for ‘Deals 301’ seminar

DALLAS (April 3, 2014) – Ed Dawson, chairman, president and CEO of Capital Alliance Corp. (www.cadallas.com), has become the first seminar instructor in the Edwin L. Cox Business Leadership Center (BLC) at Southern Methodist University (SMU) to earn 50 Teaching...

Let the (Final Four) Games Begin

Let the (Final Four) Games Begin

March Madness has led us to the Final Four NCAA men’s basketball tournament, hosted in the DFW area in a most celebratory way. The event planner in us is proud of the myriad activities beyond the games planned to engage...

Bud Kennedy Launches ‘Talkin’ Texas’

Bud Kennedy Launches ‘Talkin’ Texas’

DALLAS, March 28 -- Veteran Fort Worth Star Telegram columnist Bud Kennedy candidly shared his take on the quirks and attributes of different Texas cities during yesterday’s launch of “Talkin’ Texas.” Talkin’ Texas is an informal, quarterly gathering of Hopkins PR...

Hopkins PR’s Takeaways on South by Southwest 2014

Hopkins PR’s Takeaways on South by Southwest 2014

Ahhhh. Can we all take a collective breath now that the 2014 South by Southwest (SXSW) festival has passed?  The masses have left and the streets have been cleaned.  As we all catch up on some sleep and resume eating...

Fast Track to Houston

Fast Track to Houston

The prospect of high-speed rail between Dallas and Houston is in the news again.  A couple of the selling points for a bullet train? It’s fast. It’s clean. It’s safe. Being able to hop on a train in Dallas, and step off in Houston 90 minutes later would sure beat the four-   hour drive. The U.S. High Speed Rail Association claims high-speed rail can help solve climate change, congestion, and energy security, all while being efficient.   An environmental study is...

How to Get Your Brand Noticed at South by Southwest

How to Get Your Brand Noticed at South by Southwest

Austin is buzzing right now, and  not just from the boozy establishments  lining East Sixth Street downtown.  It’s South by Southwest (SXSW) season, where 120,000 of your closest friends converge on Austin to check out the hottest trends in music, film and interactivity. SXSW is known for propelling small, unknown start-ups, such as Twitter and Foursquare, into household names.  If done correctly, a company can attract thousands of new brand ambassadors in just a few short days – all for very...

Guest Blog: Branding, A Texas Tradition?

Guest Blog: Branding, A Texas Tradition?

When we discuss branding, it is always a bit of a challenge, because there is no true definition of branding. Marketers tend to throw the term “branding” around like cheap beads during Mardi Gras, which only adds to the confusion. So...

Your Voice Matters, Part 2

Your Voice Matters, Part 2

Tanya Ragan is a firm believer in the power of raising your voice. A Dallas developer who offices near the Dallas Farmers Market, Tanya founded the Farmers Market Stakeholders Assn. (FMSA) to have a say in the future of the area....

Social Media Campaign for Espree Animal Products

Social Media Campaign for Espree Animal Products

SITUATION: Espree Animal Products, which manufactures a blend of natural and organic pet grooming products, wanted to enhance its social media presence to reach a larger audience of current and potential customers. ACTION: Hopkins PR developed a comprehensive social media campaign...

Your Voice Matters. Get Involved. (Part I)

Your Voice Matters. Get Involved. (Part I)

Many of us hesitate to become involved in issues important to us. We think, “I can’t make a difference” or “My voice doesn’t matter” or (yep) “I don’t have the time.” Well, that’s just plain wrong! Consider Bryan Livingston. Already busy as...

The Cedars, Deep Ellum and Farmers Market Stakeholders Partner to Promote Neighborhoods

The Cedars, Deep Ellum and Farmers Market Stakeholders Partner to Promote Neighborhoods

Dallas, January 29, 2014 – The Cedars, Deep Ellum and Farmers Market Stakeholders associations have formed a partnership called CBD Neighborhood Coalition to collaborate in promoting the adjoining three neighborhoods.  As a group of businesses, neighborhood associations and individuals, the mission of the CBD Neighborhood Coalition is to champion community and economic development. The purpose of the coalition is to bring three downtown Dallas neighborhoods together that share the same challenges and goals.  Working together, the group hopes to insure...

Cowboys and Fans Watch the 2014 Super Bowl with Envy

Cowboys and Fans Watch the 2014 Super Bowl with Envy

One of Dallas' sport writers, Rainer Sabin of the Dallas Morning-News, recently noted that the Cowboys have won just two playoff games since their Super Bowl XXX victory in 1996.  At the time, “The Boys” were the league’s most popular and most successful team – no team had more Vince Lombardi Trophies or playoff victories. This year, the Cowboys rank as one of only three teams not to have made an appearance in an NFC Championship Game since the 1990s.  The...

New Year’s Intentions vs. Resolutions

New Year’s Intentions vs. Resolutions

Last year I read an interesting article on setting intentions for the new year versus making resolutions.  Most people do abandon resolutions they have made within in just a few weeks. The article (Unity Magazine January/February 2013) suggested looking at your...

A Lesson from the Kardashians? Do’s and Dont’s for the Corporate Holiday Card

A Lesson from the Kardashians? Do’s and Dont’s for the Corporate Holiday Card

It’s December and that means it’s the season for the dreaded holiday greeting card. A corporate holiday card is a great way to connect with current and potential clients, business contacts and industry friends.  However, if done incorrectly it can leave...

Hopkins Public Relations, Sue Abrams Productions Nominated for “Women Working Together” Award

Hopkins Public Relations, Sue Abrams Productions Nominated for “Women Working Together” Award

Dallas (Dec. 10, 2103) Hopkins Public Relations and Sue Abrams Productions were nominated for the “Women Working Together” Award, presented at the recent Women’s Business Council Southwest (WBCS) “Power to Potential” Business Forum.  The nomination recognized the two women-owned firms...

Meeting POTUS* is a Special Event

Meeting POTUS* is a Special Event

Last week I had the honor of meeting President Obama. While I recognize that many people agree and many people disagree with his policies, Mr. Obama holds the nation’s highest elected office. So I was thrilled to be among those meeting...

The Power of Candor, Part 3, The Media Arrive, All 13,400 of Them

The Power of Candor, Part 3, The Media Arrive, All 13,400 of Them

Read part one (Dallas Killed My President) in the series, “The Power of Candor”  Read part two (Winning the Day for Dallas, Warts and All) in the series, “The Power of Candor”  As the Republic National Convention prepares to kick off, the Hopkins PR team is preparing to kick off its Warts Tour.  The client is onboard, but what will the media think? News teams began arriving 10 days before the August 20 start of the 1984 Republican National Convention, which media...

The Power of Candor, Part 2 Winning the Day for Dallas, Warts and All

The Power of Candor, Part 2 Winning the Day for Dallas, Warts and All

Read part one (Dallas Killed My President) in the series, “The Power of Candor” In part two of “The Power of Candor” the Hopkins PR team comes up with a winning PR strategy based on candor and transparency, showing media both ugly and pretty sides of the Dallas.   But, will the client agree to such a risky concept when the cost of failure is the city’s reputation? As PR counsel, we needed a strategy to deal with negative media perception...

The Power of Candor, Part 1 ‘Dallas Killed My President’

The Power of Candor, Part 1 ‘Dallas Killed My President’

Almost 30 years ago Hopkins PR was retained to promote the City of Dallas during the Republican National Convention to be held in Dallas during the summer of 1984.  Easy task to promote a city, right?  Not if your city...

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